Civilian Protection Animated Services - Request for Proposal (by June 12, 2020)

DC or NY

About The Position

Request for Proposal (RFP) – Civilian Protection Animated Services

***Submissions due June 12, 2020**

 Contact: Sahr Muhammedally, Director MENA/SA:


Center for Civilians in Conflict (CIVIC) is seeking proposals to produce four, short animated videos on civilian harm mitigation during armed conflict and other situation of violence (60-90 seconds in length per video). CIVIC will provide content to inform the development of the storyboards for the videos.

General Information

CIVIC is an international nonprofit organization dedicated to promoting the protection of civilians caught in conflict. CIVIC’s mission is to work with armed actors and civilians in conflict to develop and implement solutions to prevent, mitigate, and respond to civilian harm. Our vision is a world where parties to armed conflict recognize the dignity and rights of civilians, prevent civilian harm, protect civilians caught in conflict, and amend harm.

CIVIC was established in 2003 by Marla Ruzicka, a young humanitarian who advocated on behalf of civilian war victims and their families in Iraq and Afghanistan. Building on her extraordinary legacy, CIVIC now operates in conflict zones throughout the Middle East, Africa, Europe, and South Asia to advance a higher standard of protection for civilians.

At CIVIC, we believe that parties to armed conflict have a responsibility to prevent and address civilian harm. To accomplish this, we assess the causes of civilian harm in particular conflicts, craft practical solutions to address that harm, and advocate the adoption of new policies and practices that lead to the improved wellbeing of civilians caught in conflict. Recognizing the power of collaboration, we engage with civilians, governments, militaries, and international and regional institutions to identify and institutionalize strengthened protections for civilians in conflict.

Project Information


CIVIC seeks proposals to produce four (4) videos on civilian harm mitigation concepts that are 60-90 seconds in length depending on topic to be used to support trainings with state armed and security forces. Topics can include: distinction, tactical patience, civilian protection at checkpoints, escalation of force in public order management situations, post harm assessments/amends. CIVIC will provide content to inform the development of the storyboards for the videos.

CIVIC is a nonprofit organization. We welcome creative and cost-effective proposals.

Project Description

This project will produce videos to support pedagogical teaching by our teams in the Middle East and Afghanistan on mitigating civilian harm during security force operations and protecting civilians. The videos will serve as an aid to CIVIC’s facilitated method of trainings on civilian harm mitigation with mid-level to senior officers.

The videos will be animated sequences illustrating protection of civilian reflexes that support decision making to prevent, mitigate, and address civilian harm. Content for the storyboards for the videos will come from CIVIC. The videos will be used in conjunction with scenario-based exercises that aim at building and enforcing security forces’ protection reflexes. The video sequences are supposed to support the narratives of these exercises and to help to immerse trainees in the exercise. The goal is to increase retention of learning by the trainees.

The videos may be displayed on our website, shared with our donors, and used in presentations by staff to illustrate CHM approaches that are rooted in international humanitarian law (IHL).

The selected provider will be expected to work closely with CIVIC’s MENA Director and Sr. Protection Advisor. The selected provider and CIVIC’s MENA Director and Sr. Protection Advisor will have consultation meetings to ensure agreement on the storyboards for the videos. The provider will also be expected to think through creatively how to provide the above-mentioned deliverables in a visually stimulating and interesting format.

Deliverables include:

  • Four videos (60-90 seconds in length per video depending on topic)



June 12 - Proposals due

June 13-19 - Review submissions and follow-up with applicants

June 22 - Selected proposal announced

June 23-July 9 - Storyboard development and coordination in consultation with CIVIC


July 10-August 30 - Development of videos and validation

September 30 - Delivery of all videos                             

Technical Requirements

Final videos should meet the following technical requirements:

  • 60-90 seconds long each;
  • Ability to use offline;
  • In Arabic and Dari (subtitles in Kurdish and English). CIVIC’s team will provide translation of technical terms in Arabic, Dari, and Kurdish.
  • Ability to reduce file size without diminishing quality; and
  • All completed by September 30, 2020.

Consultant Requirements

  • Experience designing scenario based animated training aids to be used in armed conflict situations.
  • Knowledge, experience, and understanding on the international legal framework for the protection of civilians.
  • Proven ability to plan strategically, including setting objectives, and meeting deadlines.
  • Must provide its own equipment for development of animated videos, but content for storyboards for the videos will come from CIVIC.

CIVIC Focal Point

CIVIC’s MENA Director will remain involved throughout the project and be the focal point, including for validation. The consultant and CIVIC MENA Director will remain in contact throughout the project, including a weekly progress report. The report needn’t be formal – it can be by phone or email – but will keep CIVIC apprised of progress.


Proposal Requirements

The proposal must include:

1.      Introduction: An introduction, which would summarize relevant experience, competencies, and production resources.

2.    Samples: Samples of past projects that illustrate/inform your proposed approach to this project and demonstrate your ability to meet the technical requirements for this project.

3.    Content: CIVIC will provide content for the storyboards, and we will work with you to develop storyboards that are consistent with our approach to influence the behavior of armed actors to protect civilians. For the proposal, we welcome ideas on how you will take our content and translate them into realities of armed conflict, showing decision making of an armed actor to mitigate civilian harm, but not show graphic violence.

4.    Past Performance: A description of your competencies and record that demonstrate that you have the skills required to deliver on this project on time and on budget, with a high level of quality. Please provide list of references—with name, email, phone number—for past performance of animated videos.

5.    Schedule: An outline your suggested work plan/schedule with relevant dates in addition to the timeframe suggested above (e.g., milestones and payments).

6.    Budget: Include a breakdown of fees for production, including both professional and administrative services, and breaking down video production, still photography, and day-long conference filming.

7.     Contact: List your point of contact and whether this will remain the same throughout the project. Include name, title, phone, email address.

Selection Criteria

Proposals received will be evaluated by CIVIC on the following selection criteria:

  • Demonstrated experience in creating high-quality and creative animation and interactive products for use in improving training outcomes (25%);
  • Past performance, including ability to meet the expected timeline for completing the project (25%);
  • Demonstrated knowledge on international humanitarian law and protection of civilians (20%);
  • Value for cost (20%); and
  • Understanding of CIVIC’s mission and the purpose of videos in advancing that mission (10%).


Contact Sahr Muhammedally at

Please submit all questions about the RFP by June 6, 2020, and prior to submission date.


To be considered, proposals must be submitted by Friday, June 12, 2020, to Sahr Muhammedally at


Selected proposal(s) will be announced by Monday June 22, 2020.

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